Wednesday, December 12, 2012
Right age and inclusive school enrolment - Media campaign
A public information campaign by the Royal Government of Cambodia to get all children into primary school at age 6 is now underway with support from UNICEF and the Swedish International Development Agency (Sida).
In line with the government's commitment to the UN Convention on the Rights of the Child and as part of its Educational Strategic Plan, the Ministry of Education, Youth and Sport, the campaign encourages Cambodians to fulfill every child's right to an education by encouraing them to enroll 6 year old girls and boys in grade one in primary school with the aim of completing at least nine years of basic education.
The "Right Age Enrolment" TV and radio campaign, which emphasises that 'school registration is free of charge', is also designed to appeal to parents and caregivers from lower income households, ethnic minorities and those with children with disabilities.
The TV and radio spots are being aired on two national TV and radio stations and FM radio stations in 12 provinces. They have been produced in Khmer and the four ethnic minority languages in Ratanak Kiri: Kreung, Tumpoun, Charay and Prov.
A similar campaign in 2011 which also used local languages contributed to an increase in the number of 6 year olds children enrolling in grade 1 in four districts in Ratanak Kiri from 60% in 2010/2011 to 80 % in 2011/2012.
For more ethnic minority languages, please visit:
Jaray Language, Krueng Language, Prou Language, Tam Pun Language